The Founder and the Team

NEWIMAGE SA, owner of the DRIVEXPLORE® brand, was founded by Portuguese rally driver Ricardo Leal dos Santos.

His career includes notable results in numerous off-road races and championships, as well as ten appearances in the Dakar Rally.

The project builds on the success of dozens of exclusive off-road expeditions that he personally organised and led in destinations including Brazil, Dubai and Morocco.

The team brings together professionals with extensive experience in off-road competition and in organising premium expeditions.

About DRIVEXPLORE

Exclusive all-terrain expeditions

Exclusive off-road expeditions in which guests drive the latest-generation 4x4 vehicles as part of a complete all-inclusive programme, combining carefully selected hotels with the finest gastronomic, wine, leisure and cultural experiences in each region.

Team

Ricardo Leal Dos Santos

CEO
Bachelor's Degree in Management

20 years of experience in Business Management 15 years of experience as a TT racing driver 4 years developing the NewImage project

Carlos Eiras

CFO
Bachelor's Degree in Management

20 years of experience in Financial Management 10 years of experience in Business Development 4 years developing the NewImage project

RUI SILVA

FLEET MANAGER
Bachelor's degree in Engineering

5 years of experience as a TT Co-pilot, 4 years developing the NewImage project

ANA ABRANCHES

COMMUNICATION AND MARKETING
Bachelor's degree in Communication

15 years of experience in Communication and Marketing 4 years developing the NewImage project

JOÃO LUZ

EXPEDITION DEVELOPMENT
Bachelor's Degree in Design

15 years of experience in the organization and security of motorsports events and races 20 years of experience as a semi-professional co-driver

Our values

Exclusive expeditions

NEWIMAGE is committed to exclusivity and differentiation, creating distinctive off-road experiences in Portugal and abroad.

Each expedition explores the many dimensions of its destination, offering participants a genuine, multisensory connection with the region.

With respect for nature and an active commitment to its preservation, our programmes support small local businesses, crafts and communities.

Vista aérea de veículos 4x4 num trilho de terra em Portugal
Condutor ao volante de um Can-Am num percurso off-road

50+ Vehicles

and equipment

You Drive

Off-road driving

3 to 21 days

duration

Experiences

Gastronomic, Wine-related, Cultural, Leisure and Wellness

Premium Accommodation

Reference hotel units

Racing Cars

For Expeditions with Competitive Experience

Ecosustainability

Initiatives

NEWIMAGE was born from a deep connection with nature and a desire to explore natural heritage responsibly — entering living landscapes while helping to preserve their character and habitats.

Ecological Footprint

NEWIMAGE has invested in the latest version of all-terrain vehicles with the smallest possible ecological footprint, focusing on hybrids with low fuel consumption for the activity and promoting the use of biofuels.

ENVIRONMENTAL TRAINING AND MONITORING

Alongside in-house training in good ecological practices and sustainability, the DRIVEXPLORE team operates not only with active respect for the environment in its work, but also goes further, acting as true agents for the preservation of natural resources.

CARBON NEUTRALITY

NEWIMAGE SA invests in companies certified in the area of ​​carbon neutrality, contributing extensively to maintenance and reforestation at the national level.

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